On The Up: NES Boutique in Hamilton celebrates 25 years in business

Hours
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Website

NZME’s On The Up is a national campaign showcasing amazing stories of inspiration, success, courage and possibilities. Today, Malisha Kumar talks to the owners and the founder of New Zealand-made fashion label NES, that is still going strong after 25 years in business.

It was the year 2000, on an overcast morning in May, when Vanessa Herbert (nee Nieper) launched her first fashion label and clothing store in Hamilton.

Now, 25 years, a rebrand and a change of hands later, NES is still going strong and preparing for a new chapter.

Herbert said she always had a passion for fashion, sewing her own clothes and sketching designs while working as a travel agent at Flight Centre in Auckland, but she didn’t think that she could turn it into a career.

It was the year 2000, on an overcast morning in May, when Vanessa Herbert (nee Nieper) launched her first fashion label and clothing store in Hamilton.

Now, 25 years, a rebrand and a change of hands later, NES is still going strong and preparing for a new chapter.

Herbert said she always had a passion for fashion, sewing her own clothes and sketching designs while working as a travel agent at Flight Centre in Auckland, but she didn’t think that she could turn it into a career.

Read more